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Floyd Wickman           
Real Estate Trainer

Those who know Floyd Wickman will tell you that he can teach anyone how to succeed in real estate regardless of their background because he has lived that fact.

With a 9th grade education and a stay in the military, Floyd Wickman began his real estate career in 1966. His first year in real estate yielded him just three closings.

In year two Floyd changed to a broker who would not let him fail, someone he affectionately called HB, and he went on to average 86 real estate transactions a year for six years.

Individual success turned into team success when he and his staff of 8 associates collectively averaged a listing a day and 23 closings a month for 4 consecutive years.

On April 16th 1974 Floyd Wickman received "The Calling" while watching professional J. Douglas Edwards speak at a live event. With no previous speaking experience Floyd set a goal that day to speak in front of 2300 people within five years. In February of 1979 he achieved that goal.

As a manager Floyd Wickman's weekly sales meetings became mini-seminars where he helped people as much as he could. This experience was a stepping stone to a national training career and the foundation for his training methodology.

Most real estate agents know the name Floyd Wickman to be synonymous with the Sweathogs training program. What many do not know is that, because it was based on cold calling, Floyd sold Sweathogs in 1999 and contemplated retirement. He says he never really retired though, mostly because he was not tired to begin with he loves teaching.

Over the years Floyd Wickman has spoken to over 3000 audiences, authored six top selling books, and sold over 1,000,000 audio programs. He was elected as CSP, CPAE, and Hall of Fame member of the National Speakers Association. NAR and Realtor Magazine named Floyd Wickman one of the 25 Most Influential People in Real Estate.

An NAR study at the turn of the century alerted Floyd to the impending changes in the real estate industry and prompted him to create the StarMaker S.M.A.R.T. program to address the issues of building a salable book of business and becoming a true master at selling skills. He now has, as he says, "15 of the greatest trainers in the world" teaching his S.M.A.R.T. program.

The 101 Greatest Dialogues of Floyd Wickman was released as a six DVD set in 2005. That same year Floyd began a 48 city tour to promote this release and to just have some good clean fun. In addition, he makes himself available to his clients to speak at 24 engagements annually.


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